ticomix.com/custom-software-vs-off-the-shelf-software

Choosing between a **custom business management system** and **off-the-shelf software** (SaaS) for a growing service business depends on whether your competitive advantage lies in your unique workflows or if you need to standardize and scale quickly. For a growing service business, the best approach is often a **hybrid model** : using specialized, top-tier off-the-shelf tools (like [Salesforce](https://www.salesforce.com/) for CRM or [QuickBooks](https://quickbooks.intuit.com/) for accounting) for standard functions, while developing custom software for the unique, core service processes that define your brand.[](https://www.youtube.com/watch?v=eT_Sor0E4eY&t=179) [[1]](https://www.youtube.com/watch?v=eT_Sor0E4eY&t=179)[[2]](https://www.youtube.com/watch?v=KCeyepWQCII&t=317) **At a Glance: Custom vs. Off-the-Shelf** - **Off-the-Shelf:** Best for immediate needs, lower upfront costs, and standardizing routine operations (e.g., HR, accounting, generic CRM). - **Custom:** Best for competitive differentiation, unique workflows, complex reporting, and long-term ownership as a strategic asset.[](https://www.syberry.com/blog/custom-software-vs-off-the-shelf-software/) [[1]](https://www.syberry.com/blog/custom-software-vs-off-the-shelf-software/)[[2]](https://otg-lab.com/custom-software-vs-off-the-shelf/)[[3]](https://ksensetech.com/blog/off-the-shelf-vs-custom-software/)[[4]](https://ctomagazine.com/choosing-between-custom-vs-off-the-shelf-solutions/) When to Choose Off-the-Shelf Software 1. **Need Quick Deployment:** Ready to use immediately, allowing you to scale fast without waiting months for development. 2. **Limited Budget:** Lower initial investment compared to the high upfront development costs of custom software. 3. **Standard Needs:** Your workflows (e.g., invoicing, email, basic CRM) are common, and industry-standard solutions are adequate. 4. **No Maintenance Burden:** Vendors handle updates, security patches, and bug fixes.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) [[1]](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/)[[2]](https://www.mutuallyhuman.com/custom-vs-off-the-shelf-software-which-is-right-for-your-business/)[[3]](https://saasinfinity.co.uk/custom-software-vs-off-the-shelf-software/) **Drawbacks:** You pay a "workaround tax"—significant staff time lost trying to bend the tool to fit your processes—and incur high recurring subscription fees that increase with growth.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) [[1]](https://saigontechnology.com/blog/custom-software-vs-off-the-shelf/) When to Choose Custom Software 1. **Unique Competitive Advantage:** Your business process is your "secret sauce" (e.g., unique customer booking, proprietary service technology).[](https://ksensetech.com/blog/off-the-shelf-vs-custom-software/) 2. **Complex Integrations:** You need to connect multiple systems (CRM, accounting, field service) into one seamless system, reducing manual data entry.[](https://simplyrem.com/blog/custom-software-vs-off-the-shelf-software) [[1]](https://simplyrem.com/blog/custom-software-vs-off-the-shelf-software) 3. **High Scalability & Performance:** You need software that grows with you, designed to handle specific data structures, user roles, and high volumes of activity without the constraints of vendor licensing.[](https://simplyrem.com/blog/custom-software-vs-off-the-shelf-software) 4. **Ownership & Control:** You own the code, allowing you to set the product roadmap without relying on vendor priorities.[](https://questsys.com/prof-serv-blog/custom-software-vs-off-the-shelf-which-best-fits-your-business/) [[1]](https://questsys.com/prof-serv-blog/custom-software-vs-off-the-shelf-which-best-fits-your-business/) **Drawbacks:** Higher upfront development costs, longer implementation times, and the need for ongoing maintenance and support.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) Decision Matrix for Growing Service Businesses | Feature | Off-the-Shelf Software | Custom Business System | |---|---|---| | **Upfront Cost** | Low | High | | **Long-Term Cost** | High (subscriptions) | Low-to-Moderate (ownership) | | **Development Time** | Immediate/Days | Months | | **Workflow Fit** | You adapt to it | It adapts to you | | **Competitive Edge** | Low (same as competitors) | High (unique) | | **Updates** | Automated/Vendor | Internal/Proprietary | Key Considerations for Growth - **Hidden Costs:** Off-the-shelf often incurs hidden "workaround" costs in productivity loss, while custom software requires continued investment for maintenance and security.[](https://saigontechnology.com/blog/custom-software-vs-off-the-shelf/) [[1]](https://www.youtube.com/watch?v=oZQdPgkKkAM&t=64) - **Total Cost of Ownership (TCO):** Over 5 years, off-the-shelf can cost twice as much due to licensing, whereas custom software costs are mostly upfront, making it more cost-effective long-term for large operations.[](https://drlogic.com/article/custom-software-vs-off-the-shelf-why-bespoke-solutions-win-for-growing-businesses/) [[1]](https://drlogic.com/article/custom-software-vs-off-the-shelf-why-bespoke-solutions-win-for-growing-businesses/) - **Technology Debt:** If the system is not maintained, custom software can become outdated and difficult to manage, similar to using obsolete off-the-shelf tools.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) To help me tailor this advice, could you tell me: - What is the **number one bottleneck** in your current operations? - Are you struggling more with **managing customer data** or **coordinating field staff/service delivery**? - Do you have an **in-house IT team**? I can then tell you which specific software category (e.g., CRM vs. ERP vs. FSM) would give you the best ROI. Choosing between a custom business management system and off-the-shelf software (SaaS) for a growing service business depends on whether your competitive advantage lies in your unique workflows or if you need to standardize and scale quickly. For a growing service business, the best approach is often a hybrid model : using specialized, top-tier off-the-shelf tools (like Salesforce for CRM or QuickBooks for accounting) for standard functions, while developing custom software for the unique, core service processes that define your brand. For a growing service business, the best approach is often a **hybrid model** : using specialized, top-tier off-the-shelf tools (like [Salesforce](https://www.salesforce.com/) for CRM or [QuickBooks](https://quickbooks.intuit.com/) for accounting) for standard functions, while developing custom software for the unique, core service processes that define your brand.[](https://www.youtube.com/watch?v=eT_Sor0E4eY&t=179) [[1]](https://www.youtube.com/watch?v=eT_Sor0E4eY&t=179)[[2]](https://www.youtube.com/watch?v=KCeyepWQCII&t=317) now I've talked about the pros and cons of off-the-shelf software i've talked about the pros. and cons of customdeveloped software... and then build your unique custom features on top of that it's like buying a great suit off the rack. and then hiring a master tai... At a Glance: Custom vs. Off-the-Shelf **At a Glance: Custom vs. Off-the-Shelf** Off-the-Shelf: Best for immediate needs, lower upfront costs, and standardizing routine operations (e.g., HR, accounting, generic CRM). Custom: Best for competitive differentiation, unique workflows, complex reporting, and long-term ownership as a strategic asset. - **Off-the-Shelf:** Best for immediate needs, lower upfront costs, and standardizing routine operations (e.g., HR, accounting, generic CRM). - **Custom:** Best for competitive differentiation, unique workflows, complex reporting, and long-term ownership as a strategic asset.[](https://www.syberry.com/blog/custom-software-vs-off-the-shelf-software/) [[1]](https://www.syberry.com/blog/custom-software-vs-off-the-shelf-software/)[[2]](https://otg-lab.com/custom-software-vs-off-the-shelf/)[[3]](https://ksensetech.com/blog/off-the-shelf-vs-custom-software/)[[4]](https://ctomagazine.com/choosing-between-custom-vs-off-the-shelf-solutions/) Off-the-shelf software is a ready-made solution that's typically sufficient to support simple, straightforward business goals. Som... Advantages of Off-the-Shelf Software * Lower initial cost. Businesses can start using the software immediately without large devel... Tailored workflows: The app matches your actual process, roles, and approval paths. Clean data model: Data is structured for your ... A custom-built ERP system, for example, can directly integrate with your inventory system, accounting tools, and logistics, ensuri... Drawbacks: You pay a "workaround tax"—significant staff time lost trying to bend the tool to fit your processes—and incur high recurring subscription fees that increase with growth. **Drawbacks:** You pay a "workaround tax"—significant staff time lost trying to bend the tool to fit your processes—and incur high recurring subscription fees that increase with growth.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) [[1]](https://saigontechnology.com/blog/custom-software-vs-off-the-shelf/) A Gartner study on enterprise software found that implementation and ongoing costs often reach two to three times the licensing fe... Drawbacks: Higher upfront development costs, longer implementation times, and the need for ongoing maintenance and support. **Drawbacks:** Higher upfront development costs, longer implementation times, and the need for ongoing maintenance and support.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) Decision Matrix for Growing Service Businesses | Feature | Off-the-Shelf Software | Custom Business System | |---|---|---| | **Upfront Cost** | Low | High | | **Long-Term Cost** | High (subscriptions) | Low-to-Moderate (ownership) | | **Development Time** | Immediate/Days | Months | | **Workflow Fit** | You adapt to it | It adapts to you | | **Competitive Edge** | Low (same as competitors) | High (unique) | | **Updates** | Automated/Vendor | Internal/Proprietary | Hidden Costs: Off-the-shelf often incurs hidden "workaround" costs in productivity loss, while custom software requires continued investment for maintenance and security. Total Cost of Ownership (TCO): Over 5 years, off-the-shelf can cost twice as much due to licensing, whereas custom software costs are mostly upfront, making it more cost-effective long-term for large operations. Technology Debt: If the system is not maintained, custom software can become outdated and difficult to manage, similar to using obsolete off-the-shelf tools. - **Hidden Costs:** Off-the-shelf often incurs hidden "workaround" costs in productivity loss, while custom software requires continued investment for maintenance and security.[](https://saigontechnology.com/blog/custom-software-vs-off-the-shelf/) [[1]](https://www.youtube.com/watch?v=oZQdPgkKkAM&t=64) - **Total Cost of Ownership (TCO):** Over 5 years, off-the-shelf can cost twice as much due to licensing, whereas custom software costs are mostly upfront, making it more cost-effective long-term for large operations.[](https://drlogic.com/article/custom-software-vs-off-the-shelf-why-bespoke-solutions-win-for-growing-businesses/) [[1]](https://drlogic.com/article/custom-software-vs-off-the-shelf-why-bespoke-solutions-win-for-growing-businesses/) - **Technology Debt:** If the system is not maintained, custom software can become outdated and difficult to manage, similar to using obsolete off-the-shelf tools.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) I hear custom software Isn't that just way too expensive. i mean the upfront. cost seems. huge. right especially when you compare ... FAQs * What are the advantages of custom software over off-the-shelf solutions? Custom software is built around your specific need... To help me tailor this advice, could you tell me: What is the number one bottleneck in your current operations? Are you struggling more with managing customer data or coordinating field staff/service delivery ? Do you have an in-house IT team ? - What is the **number one bottleneck** in your current operations? - Are you struggling more with **managing customer data** or **coordinating field staff/service delivery**? - Do you have an **in-house IT team**? I can then tell you which specific software category (e.g., CRM vs. ERP vs. FSM) would give you the best ROI. Upfront Costs: * Off-the-Shelf Software: Oftentimes, they have lower initial costs with per-user licenses or subscription fees. Bu... Advantages of Custom Software. Workflows designed around the organization. Custom software can reflect actual approval rules, resp... What are the Benefits of Custom Software? * Meticulously tailored for your organization: Custom solutions are purpose-built to mee... Benefits of Off-the-Shelf Software * Faster setup. Off-the-shelf software is already built, so your business can usually sign up a... Off-the-Shelf Software. Off-the-shelf software, like Salesforce, QuickBooks, or Microsoft Office, is pre-built, affordable upfront... Opting for a custom software solution is akin to owning a home versus renting one. Just as home ownership affords the freedom to r...

For a growing service business, the choice between a custom business management system and off-the-shelf software hinges on whether your operational processes are a **core competitive advantage** or a **standardized commodity**.[[1]](https://www.classicinformatics.com/blog/off-the-shelf-versus-custom-software)[[2]](https://www.ticomix.com/custom-software-vs-off-the-shelf-software/)[[3]](https://www.softura.com/blog/bespoke-software-development-help-your-company-grow/) “Off-the-shelf software is generally applicable, inexpensive, and immediately available, with vendor-managed maintenance. Custom software offers perfect tailoring but at a higher cost and longer timeframe, with the company responsible for upkeep.”, notes [Custom vs. Off-the-Shelf Software](https://www.youtube.com/watch?v=KCeyepWQCII). Here is a breakdown to help make the decision based on your growth stage: Off-the-Shelf (SaaS) Software *Best for: Rapid deployment, limited budgets, and standardized, non-unique workflows.* [[1]](https://www.syberry.com/blog/custom-software-vs-off-the-shelf-software/)[[2]](https://www.syberry.com/blog/custom-software-vs-off-the-shelf-software/)[[3]](https://www.troyweb.com/blog/custom-software-vs-off-the-shelf-software)[[4]](https://questsys.com/prof-serv-blog/custom-software-vs-off-the-shelf-which-best-fits-your-business/)[[5]](https://6amtech.com/blog/custom-vs-ready-made-software/) - **Pros:** Lower initial investment, immediate deployment, and regular vendor updates. - **Cons:** You must adapt your processes to the software, potential vendor lock-in, and monthly fees per user. - **Common Scenarios:** Using standard software like HubSpot, QuickBooks, or Salesforce for routine tasks.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) [[1]](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/)[[2]](https://www.youtube.com/watch?v=KlV7CQFIB7Y&t=148)[[3]](https://www.youtube.com/watch?v=eT_Sor0E4eY&t=179)[[4]](https://www.mutuallyhuman.com/custom-vs-off-the-shelf-software-which-is-right-for-your-business/)[[5]](https://www.youtube.com/watch?v=KCeyepWQCII&t=317)[[6]](https://www.ticomix.com/custom-software-vs-off-the-shelf-software/) Custom Business Management System *Best for: Unique workflows that provide a competitive edge, complex integrations, and long-term scaling.* [[1]](https://ksensetech.com/blog/off-the-shelf-vs-custom-software/)[[2]](https://www.hashmicro.com/blog/types-of-erp/)[[3]](https://www.ownedandoperated.com/post/how-to-scale-a-service-business) - **Pros:** Tailored to your exact needs, high scalability, and potential for higher ROI by eliminating inefficiency. - **Cons:** High upfront development costs, longer implementation time, and responsibility for maintenance. - **Common Scenarios:** When your service process is unique and cannot be managed efficiently by standard tools.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) [[1]](https://www.youtube.com/watch?v=D8hzt6trqZk&t=261)[[2]](https://ksensetech.com/blog/off-the-shelf-vs-custom-software/)[[3]](https://sparkbusinessworks.com/blog/custom-software-vs-off-the-shelf-saas/)[[4]](https://www.youtube.com/watch?v=H2B_3pGlEpY&t=474) Key Decision Factors for Growing Service Businesses 1. **Unique Value Proposition (UVP):** If your unique service delivery method is how you beat competitors, use custom software to protect it. If your operations are standard (e.g., standard billing, scheduling), off-the-shelf is usually better.[](https://www.youtube.com/watch?v=oZQdPgkKkAM&t=64) [[1]](https://www.youtube.com/watch?v=oZQdPgkKkAM&t=64)[[2]](https://closeloop.com/blog/saas-vs-custom-software-solution/)[[3]](https://www.decipherzone.com/blog-detail/custom-software-vs-saas-ceo-guide) 2. **The "Workaround Tax":** If your staff spends more time on spreadsheets and manual data entry between systems than serving customers, you have outgrown off-the-shelf tools, says [Custom Software vs Off-the-Shelf: A Side-by-Side Evaluation](https://saigontechnology.com/blog/custom-software-vs-off-the-shelf/).[[1]](https://devsquad.com/custom-software)[[2]](https://kavara.dev/resources/custom-vs-off-the-shelf) 3. **Budget & Speed:** If you need a solution running immediately with low upfront cost, use off-the-shelf. If you are investing in a long-term asset to scale, choose custom.[](https://www.youtube.com/watch?v=KlV7CQFIB7Y&t=148) [[1]](https://adevs.com/blog/custom-software-vs-off-the-shelf/) 4. **Integration Needs:** Custom software is better for deeply integrating disparate systems (e.g., custom scheduling, CRM, and accounting), as seen in.[](https://ctomagazine.com/choosing-between-custom-vs-off-the-shelf-solutions/) [[1]](https://ctomagazine.com/choosing-between-custom-vs-off-the-shelf-solutions/)[[2]](https://thedmsgroup.co.uk/blog/choosing-between-off-the-shelf-and-custom-software-whats-best-for-your-business)[[3]](https://crocusoft.com/en/Blog/Details/crm-for-small-business)[[4]](https://extreme-marketing.com.au/application-development/)[[5]](https://www.techavidus.com/blogs/event-scheduling-software-for-event-planning) Hybrid Approach Many growing businesses begin with off-the-shelf solutions and later build custom layers, or "satellites," around them, such as custom client portals, to address specific needs without replacing the entire system.[](https://www.youtube.com/watch?v=H2B_3pGlEpY&t=474) [[1]](https://www.youtube.com/watch?v=V0gJFlNev4k) To help narrow down the best path, could you tell me: - What is the **biggest bottleneck** in your current processes (e.g., scheduling, billing, client reporting)? - Are you currently using multiple software tools that **don't talk to each other**? - What is your **approximate timeline** for needing a new system in place? For a growing service business, the choice between a custom business management system and off-the-shelf software hinges on whether your operational processes are a core competitive advantage or a standardized commodity. Yes, if the process being solved is genuinely unique to how the business operates or is tied directly to its competitive edge. Mos... Off-the-Shelf Software. Off-the-shelf software, like Salesforce, QuickBooks, or Microsoft Office, is pre-built, affordable upfront... The best choice depends on the business case. If the process is standard, off-the-shelf software may be enough. If the process is ... “Off-the-shelf software is generally applicable, inexpensive, and immediately available, with vendor-managed maintenance. Custom software offers perfect tailoring but at a higher cost and longer timeframe, with the company responsible for upkeep.”, notes Custom vs. Off-the-Shelf Software. Here is a breakdown to help make the decision based on your growth stage: Best for: Rapid deployment, limited budgets, and standardized, non-unique workflows. *Best for: Rapid deployment, limited budgets, and standardized, non-unique workflows.* [[1]](https://www.syberry.com/blog/custom-software-vs-off-the-shelf-software/)[[2]](https://www.syberry.com/blog/custom-software-vs-off-the-shelf-software/)[[3]](https://www.troyweb.com/blog/custom-software-vs-off-the-shelf-software)[[4]](https://questsys.com/prof-serv-blog/custom-software-vs-off-the-shelf-which-best-fits-your-business/)[[5]](https://6amtech.com/blog/custom-vs-ready-made-software/) Off-the-shelf software is a ready-made solution that's typically sufficient to support simple, straightforward business goals. Som... Frequently Asked Questions * Neither option is universally better. Off-the-shelf software works well for standardized needs and fa... Off-the-Shelf Software May be Right If: You have unique workflows that a generic tool won't effectively support Your business mode... Custom vs Ready-Made Software: Key Differences Factor Custom software Ready‑made (off‑the‑shelf) software Best suited for Organiza... Pros: Lower initial investment, immediate deployment, and regular vendor updates. Cons: You must adapt your processes to the software, potential vendor lock-in, and monthly fees per user. Common Scenarios: Using standard software like HubSpot, QuickBooks, or Salesforce for routine tasks. Synegen +5 - **Pros:** Lower initial investment, immediate deployment, and regular vendor updates. - **Cons:** You must adapt your processes to the software, potential vendor lock-in, and monthly fees per user. - **Common Scenarios:** Using standard software like HubSpot, QuickBooks, or Salesforce for routine tasks.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) [[1]](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/)[[2]](https://www.youtube.com/watch?v=KlV7CQFIB7Y&t=148)[[3]](https://www.youtube.com/watch?v=eT_Sor0E4eY&t=179)[[4]](https://www.mutuallyhuman.com/custom-vs-off-the-shelf-software-which-is-right-for-your-business/)[[5]](https://www.youtube.com/watch?v=KCeyepWQCII&t=317)[[6]](https://www.ticomix.com/custom-software-vs-off-the-shelf-software/) Upfront Costs: * Off-the-Shelf Software: Oftentimes, they have lower initial costs with per-user licenses or subscription fees. Bu... when it comes to business management solutions like ERP. and CRM software picking between out of the box or custom. today I'll wal... and my team and I would be happy to. help. let's start with where we are here in the mid. 2020s. most organizations we work with c... Opting for a custom software solution is akin to owning a home versus renting one. Just as home ownership affords the freedom to r... and then build your unique custom features on top of that it's like buying a great suit off the rack. and then hiring a master tai... Best for: Unique workflows that provide a competitive edge, complex integrations, and long-term scaling. *Best for: Unique workflows that provide a competitive edge, complex integrations, and long-term scaling.* [[1]](https://ksensetech.com/blog/off-the-shelf-vs-custom-software/)[[2]](https://www.hashmicro.com/blog/types-of-erp/)[[3]](https://www.ownedandoperated.com/post/how-to-scale-a-service-business) Tailored workflows: The app matches your actual process, roles, and approval paths. Clean data model: Data is structured for your ... As your business grows, the complexity of business processes naturally increases. In this scenario, opting for a system that offer... Scaling a service business can be a daunting task, but it's necessary for long-term growth and success. As a home services busines... Pros: Tailored to your exact needs, high scalability, and potential for higher ROI by eliminating inefficiency. Cons: High upfront development costs, longer implementation time, and responsibility for maintenance. Common Scenarios: When your service process is unique and cannot be managed efficiently by standard tools. Synegen +4 - **Pros:** Tailored to your exact needs, high scalability, and potential for higher ROI by eliminating inefficiency. - **Cons:** High upfront development costs, longer implementation time, and responsibility for maintenance. - **Common Scenarios:** When your service process is unique and cannot be managed efficiently by standard tools.[](https://www.synegen.com/blog/custom-vs-off-the-shelf-software-whats-right-for-your-business/) [[1]](https://www.youtube.com/watch?v=D8hzt6trqZk&t=261)[[2]](https://ksensetech.com/blog/off-the-shelf-vs-custom-software/)[[3]](https://sparkbusinessworks.com/blog/custom-software-vs-off-the-shelf-saas/)[[4]](https://www.youtube.com/watch?v=H2B_3pGlEpY&t=474) the benefits of custom software. development are many and it's a good idea for any small business to consider it while there are m... 2. Ownership and Maintenance. Any type of software needs ongoing maintenance– removing bugs, installing upgrades, security patches... welcome to Beyond the Backlog podcast we have our very own head of product Matthew Edwards sitting with us today who's going to ta... Key Decision Factors for Growing Service Businesses Many growing businesses begin with off-the-shelf solutions and later build custom layers, or "satellites," around them, such as custom client portals, to address specific needs without replacing the entire system. YouTube · Bluegrass Digital +1 i mean I I I assume you guys have all seen the stocks of Microsoft Salesforce. so so let's tee that up um I who wants to pick that... To help narrow down the best path, could you tell me: What is the biggest bottleneck in your current processes (e.g., scheduling, billing, client reporting)? Are you currently using multiple software tools that don't talk to each other ? What is your approximate timeline for needing a new system in place? - What is the **biggest bottleneck** in your current processes (e.g., scheduling, billing, client reporting)? - Are you currently using multiple software tools that **don't talk to each other**? - What is your **approximate timeline** for needing a new system in place? A custom-built ERP system, for example, can directly integrate with your inventory system, accounting tools, and logistics, ensuri... so let's get into the five big red flags the signs that your software isn't just a nuisance. it's actively working against your su...